- Small company is a company that is starting its activities.
- We want to be the best in the world in what we do.
- We must always act for growth.
- Our product should make a difference. Doing the same as others means defeat or being late.
- Hostility in business does not exist. We must win in any situation.
- Challenges and crises are our day-to-day, and they are no exception.
- Our market is the World.
- We must have total transparency in the activities and responsibilities of the company. The informal is doomed to be small.
- Great ideas are born and grow in small groups, not in assemblies.
- Our efforts should be directed to the success and satisfaction of our customers and not to exhausting us running behind the competition.
- Our actions must be guided by ethics. Acting without ethics is the beginning of the defeat of the company and the people who work in it.
- Doubts should be clarified until the full understanding.
